Stretch marks (striae) are indented streaks that appear on the abdomen, breasts, hips, buttocks or other places on the body. They're common in pregnant women. Stretch marks develop when our skin stretches or shrinks quickly. Like any scar, stretch marks are permanent, but Ayurvedic creams/ointments may make them less noticeable. Alyuva Stretch Marks Vanish Cream is 100% natural and safe for use during and after pregnancy. It is formulated using Shata Dhauta Ghrita (100 Times washed Cow ghee) which penetrates deep to the seventh layer of the skin and nourishes the skin from deep within. Other natural oils like Coconut Oil, Rosehip Oil, Lemon Oil, Ashwagandha Oil, Apricot Seed Oil, Sweet Almond oil have been added as these are rich in Vitamins and help in nourishing the over stretched skin back to normal healthy skin. Gotu Kola Extract, Hydrolysed Oats, Hyaluronic Acid, Aloe Vera and Glycerin keep the skin moisturized, hydrated and soft.